Right now we have a lot of things going on with Sverige-Norge.se. We are closing some big new clients, upgrading our system and making our existing customers pleased. One new method to attract a certain group of people is by using social media. Instead of putting out money to ordinary commercial we made a new campaign webpage that we called “Jobba som sjuksköterska i Norge“.
Then we were asking our network on Facebook, Twitter, Ning, LinkedIN and so on to do us a favor by posting up a link to their networks. This worked out quite well for us. In a couple of days we got around 10 qualified nurses and a lot of tips. That is more than you will get from traditional marketing, we tried that to. Hopefully this campaign site will reach a good place in Google search results as well. Here is a snapshot of the site. If you like to please share the link www.sverige-norge.se/ssk
Entreprenörsdagen was an event Wednsday 4:th which celebrated 15 year this year. A very nice event with lots of familiar faces. Navid Modiri and the participants of Idepedia made a new worldrecord in idea creativity. Under 3.65 hours during “Entreprenörsdagen” they created over 1000 new business ideas which now are published at Idepdia. Maybe one of the ideas is meant for you?
Navid Modiri, Idepedia Founder:
“Like Wikipedia but for ideas, and people who want to come up with ideas but don’t necessarily want to work them through themselves, but to share their ideas, so widepedia is a kind of open source bank of ideas.”
Fredrik Hallberg & Navid Modiri talked about Open Source
Some of the ideas.
Charlie Hansson “Entrepreneur of the Year”
Maria Gustafsson, Bert Karlson & Charlie Hansson talked about entrepreneurship
If you aren’t convinced yet that social media is a fundamental shift in the way we communicate please watch these stunning videos. I think you might change your mind.
Even thought some of the facts in the videos are controversial you will have to face the facts that social media is bigger than we think.
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
54% = Number of bloggers who post content or tweet daily
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video…on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
